Monday, 18 December 2017 11:30

From humans to pets as Kogan expands insurance business Featured

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Online discount retailer Kogan is going into the pet insurance business in a partnership with PetSure in a move which follows its announcement just one week ago it is branching out into the health insurance market in a new partnership with Medibank.

In its latest announcement to the ASX, Kogan (ASX:KGN) says it has signed a partnership with PetSure – a wholly-owned subsidiary of The Holland Insurance Company -  to bring “affordable pet insurance” policies to Australian customers.  

Kogan’s agreement with PetSure allows it to distribute and promote pet insurance policies under a new brand -  Kogan Pet Insurance – which will focus on offering a range of affordable pet insurance products.

Kogan will earn commission on each pet insurance policy issued, with the insurance underwritten by Hollard and administered by PetSure.

In last week’s announcement Kogan said it is set to launch its health insurance business in the second half of the current financial year, with a new brand - — Kogan Health — to deliver “budget health policies” and a service designed to bring healthy competition to the health insurance industry.

Kogan’s health insurance offerings will be administered via Medibank’s Australian Health Management Group in a deal to run for an initial period of three years, with underwriting provided by Medibank.

David Shafer, executive director of Kogan.com, said the partnership with PetSure was a natural extension to Kogan’s existing insurance offerings, “and another opportunity to delight Kogan’s large and growing community by offering a range of affordable pet health insurance products to Aussies”.

“We are excited to partner with PetSure, the clear leader in the Australian pet insurance market, to offer an affordable range of pet insurance products to our growing community of smart shoppers.“

“Pet insurance is a growing insurance category in Australia, and we are very happy to have reached another win-win-win partnership, enabling us to deliver great value and a variety of pet insurance products to our community.”

Kogan is expecting to launch its pet insurance offering in the second half of this financial year.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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